Our Brand

Cycling Couture Logo

Bringing the Boldest cycling experience to your ride

We are committed to performance cycling apparel for the fashion conscious riders.

Who are we?

Cycling Couture is a boutique designer of high end cycling apparel. We draw our inspiration from iconic themes in fashion, art or nature. We intentional engineer a unique story into each handcrafted cycling kit.

Behind the scenes, we are a bunch of triathletes and cyclists who discovered our mutual passion for design and a love of cycling. We were tired of big-name kits that lack of individuality, styling and quality in general, especially in the fabric choice and chamois. We felt there was a lot of noise out there and cyclists just didn’t have enough knowledge to assess what makes up a high end cycling kit.

So we set about changing this status quo by creating unique cycling kits using only the highest quality materials – ethically sourced, fastidiously handcrafted in Europe to an exceptional performance level. All our cycling kits are at the highest performance level with long ride comfort, function and fit central to the choices in chamois, fabric and garment cuts.

With a Signature asymmetrical look, our cycling kits are technically engineered at elite race level for the Pros and designed to be worn for maximum individuality.

The beauty is always in the details. The proof is on the stitching.

Cycling Couture

“Quality is never an accident; it is always the result of high intention, sincere effort,
intelligent direction and skilful execution; it represents the wise choice of many alternatives”

– William A Foster

“To me, it doesn’t matter if its raining or the sun is shining or whatever: as long as I am riding a bike I know I’m the luckiest guy in the world”

– Mark Cavendish

Race day performance – Designer wear look

Our vision is to produce world class cycling apparel inspired by the world of fashion, combined with an outstanding knowledge in fabrics and construction technology. We challenge what has been done previously in performance cycling wear. This results in richly detailed cycling kits with a highly technical edge – A seasonal limited collection, unparalleled in conception and quality.

Designed in Australia. Handmade in Europe

We believe such an extraordinary vision can only be realised by a team of passionate specialist – “Our Partners” – a close-knit team of skilled artisans who have perfected their craftsmanship over many decades in high end cycling performance wear, who have the tools and the inside knowledges in performance fabrics, chamois specialists who had dedicated decades in extensive R&D.

Together, with our expertise in fashion, performance fabrics, technology and R&D, we are excited to bring you our collection with the highest quality in every fabric, with anatomic 3D cuts and styling to mold onto you in comfort. A very limited edition within each season to avoid road uniforms and to maximise individuality.


Happy Cycling